AT YOUR REACH:

407-867-2401

adsmaxnero@gmail.com

AT YOUR REACH    •   407-867-2401     •     adsmaxnero@gmail.com

DEAR TEDDY

BRAND RE-IMAGINING

Celestial Seasonings Sleepytime teddy bear is a staple of their tea packaging, and for a fun project, I designed an updated version of the Sleepytime bear.

 

The process started with color selections, and the Illustrator Pen Tool was the most prominent tool of design. The trademark sleeping hat was kept red, and the design was intended to have an overall cartoon feel to it. A deep purple background was added to create a transition and representation of the night.

 

Below is a step-by-step guide of initial concept to final product.